Take Guitar Lessons Online
The times they are a-changin’
As with everything, music and live entertainment have been severely impacted by the global coronavirus pandemic.
The music industry is so linked with large audiences and live experiences, and when the seriousness of the outbreak became evident, the industry had to act quickly. A whole year of festivals, gigs and tours has been thrown into doubt as the world is at a standstill for the foreseeable future.
Let’s look at how the music industry has been affected by our new “normal” and what it’s doing to keep fans entertained while they practice self-isolation and social distancing.
Tuning in to the radio
People’s desire to stay informed is reflected by digital radio’s performance during the coronavirus outbreak. With so much cooking going on at home, and people desperate for news coverage of the current situation, it shouldn’t come as a surprise that radio stations are experiencing this kind of uplift.
Given the nature of the virus and how it spreads, live music, concerts, festivals, and large gatherings were some of the first events to officially be postponed and canceled following the pandemic. With all the cancellations and postponements, artists have had to think of creative ways to interact with their fans in the global down period. Many are streaming live concerts from their own homes and studios and sharing with their fans for free.
With concerts and festivals postponed at best (and canceled at worst), and streaming numbers down globally what’s being done to supplement artists that are potentially losing out on tour and streaming revenue? Bandcamp was one of the first companies to make a push to support artists by temporarily waiving its revenue share to the artist. The COVID-19 Music Relief Project by Spotify aims to supplement artists with important resources and financial support and information they will need should they experience a major loss in income due to coronavirus.
Apple Music recently launched “Come Together” which will host a number of playlists, music videos, and Beats 1 Radio selections to help people get through the testing times. Apple is also giving its customers 90-days free access to both Final Cut and Logic Pro to encourage people interested in harnessing their creative powers during the outbreak to get editing and producing visual and audio content.
Many music teachers are keeping the momentum going by offering classes online. Many instructors, who would otherwise hold class in their studio, have found other ways to instruct their students so that the music doesn’t have to stop, or pause until this is over. They hold video conferencing with the student so that they can see their progress, guide them on new instructions, and critique how they are playing.
No one should have to put music on hold because the world is on hold. In fact, music makes the world go round and it is super important that we don’t forget this, and don’t stop it.